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Four Key Components Of A Successful SEO Strategy When I began my journey in internet marketing in the early 2000s, SEO was king. It seemed every company with even one toe in the digital pool enthusiastically sought out the latest and greatest in SEO solutions. The object of the game was to get one's business to the top of Google's organic search rankings by any means necessary. In those days, Google's algorithms were still maturing, which left the door wide open for fly-by-night digital marketing companies to invent creative (read: unethical) ways to serve their clients. It was a virtual arms race of SEO trickery.
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